A new way to explore the South East, the Discovery ticket, has officially just been launched in the South Downs for the summer 2014, giving families the freedom and flexibility to hop on and off all buses in the National Park throughout the day,
making travel in the South Downs easier than ever before. To celebrate the launch, on 5th July for one day only South Downs residents can ‘discover’ a summer ice cream surprise at selected locations across the South Downs and beyond.
Launching in advance of the summer holidays, the Discovery ticket allows unlimited, one-day travel across the region for £12.50 for a family and the ticket is timely as new local research shows that whilst many South Downs residents are keen to travel by bus – 56% think it’s difficult to visit favourite places and 34% worry about the cost of getting there. However, the research showed that top days out in the South Downs include Arundel Castle, Petworth House and Park and Weald and Downland Museum, all of which are accessible via the new Discovery bus ticket.
Another incentive to explore the region this summer is a new limited edition ice cream flavour, voted for by South Downs residents and created by local Downsview Farmhouse, which will launch to coincide with the ticket roll out. As a picnic in the fresh air proved a favourite South Downs activity for 71% of residents, many chose the ‘Cream Tea’ flavoured ice cream, containing strawberries, clotted cream and poppy seeds, as the taste that conjured up their experiences of the South Downs. For one day only, on Saturday 5th July, this exclusive ice cream flavour will be available for £2 per cup at selected locations across the South Downs including Arundel Castle (2pm-5pm), Queen Elizabeth Country Park (10am-1pm), Lewes Castle (10am-1pm) and Seven Sisters Sheep Centre (2pm-5pm).
Nick Stewart, Campaigns & Identity Project Manager, South Downs National Park Authority (SDNPA) says “We hope the Discovery ticket will make our popular attractions and beauty spots easier to visit and better value for money by bus, giving visitors even more of a reason to leave the car at home and explore the South Downs with the kids this summer. And because an ice cream is an essential part of any summer day out, we hope families will enjoy our limited edition Cream Tea ice cream as part of the ride!”
Sarah from Downsview Farmhouse says “We are passionate about helping people enjoy all that is special about the region and hope that a combination of the new Discovery ticket and a bespoke ice cream flavour becomes the recipe for a perfect summer day out’.
This Saturday 5 July there are even more reasons try the Discovery ticket. Anyone who travels to one of the selected four locations via bus will receive a free Cream Tea ice cream. Ice creams will be sold at selected times at Arundel Castle in West Sussex, Queen Elizabeth Country Park in Hampshire and Lewes Castle and Seven Sisters Sheep Centre in East Sussex only.
To make it even easier for families to Discover the South Downs National Park on a budget the SDNPA is working with the most popular attractions in the area to offer 2-4-1 entry to reward those who leave the car at home and arrive by bus including Petworth House and Park, Weald and Downland Museum and Seven Sisters Sheep Centre.
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